Attorneys face several significant marketing challenges, often unique due to the ethical and regulatory constraints of their profession, combined with the highly competitive and client-driven nature of the legal services market. Here are some of the biggest marketing challenges attorneys face:

Content marketing is an excellent investment for attorneys who aim to generate revenue from their websites. By keeping their website active with fresh content relevant to core practice areas, law firms are able to achieve first page search results and drive valuable traffic to their digital doorstep.

Barr & Young is a respected trust and estate litigation firm with a rich history. However, they faced challenges in competing with other law firms online, which negatively impacted their caseload.

To address this, the firm invested in creating a wealth of valuable content based on a well-researched content strategy - and the results are staggering.